Omnichannel has been talked about for a while but many organizations still can’t seem to connect the dots and realize the return received in branding, revenue and acquisition. Many tools exist to help with that but I find gaps always exist and most organizations want the answer to what are we truly getting from this strategy right now. Being able to run reports to clearly see what you are getting in your digital environment is one thing but how does that translate to offline sales. I am not here to provide all the answers but if organizations focus on three areas then they will get further down the path much quicker.
